Visit Tybee has unveiled a new logo and marketing campaign aimed at attracting city-fatigued Atlantans and travelers from afar to its quirky, laid-back shores.
The updated logo features a cursive typeface in bright aqua blue with the historic Tybee Lighthouse as the focal point, serving as the “I” in “Island.”
“Our goal here was to create a campaign that represented the essence of Tybee,” said Keith Gay, chairman of the Tybee Tourism Council. “Tybee is eclectic; it’s unique, people who come to Tybee return on a regular basis, so we wanted a campaign that was symbolic of what Tybee is all about.”
For the full story, see Wednesday’s Savannah Morning News or savannahnow.com.